Introducing Poggio custom attributes

Building a compelling, executive-level point of view is table stakes to win the largest deals. That’s why the best enterprise sales teams go a step further, ruthlessly prioritizing accounts where their POV will best resonate with customers.

Enter custom attributes in Poggio. Custom attributes break down the components of your POV into pieces of intelligence that best align with the strength of your solution in solving customer priorities, needs, and challenges. Think of it as AI-powered ‘POV best fit analysis’.

With Poggio’s tailored POVs paired with our industry-first POV best fit analysis, revenue teams finally have the intel they need to know which accounts they are best positioned to win and how they are best positioned to win them. This positions RevOps teams to enable a proactive revenue organization at scale by prioritizing and focusing all sellers on their best opportunities.

Real-time prioritization

Custom attributes are built to mirror the foundational elements of your ideal POV. From intelligence like “Does this account have an active AI initiative?” or “Has there been a security breach recently?”, Poggio can surface each component as a custom attribute for every account in your workspace no matter how you define your ideal POV.

Most importantly, attributes can arm your team with real-time prioritization based on where your point of view is the strongest, across tens of thousands of accounts. 

Total configurability

Custom attributes are totally different from a data field in a lead enrichment tool–they’re an intelligent, configurable representation of your ideal POV. Individual attributes can be virtually any piece of intelligence that Poggio can access, from a target account’s tech stack to their strategic initiatives to recent M&A activity–whatever makes them a best fit for your unique solution.

By configuring attributes to map to your specific sales motion and value framework, RepOps teams can drive account prioritization based on clearly defined attributes, not black box algorithms.

Custom attributes are available now to all Poggio workspace admins. Email sales@poggio.io to get started.