La Gazzetta

As the pioneer and leader in AI-powered account intelligence, we have an inside view into the state of transformational AI’s use in Sales. That’s because every new user who creates a Poggio account also completes a survey that helps us understand where GTM teams are spending their time, statistics about their processes, and the state of their account intelligence prior to deploying Poggio.

Strategic sales AI implementation requires a fundamental shift from tactical automation to transformational intelligence. Organizations must move beyond viewing AI as a collection of tools to embracing it as a comprehensive capability that reshapes how revenue teams understand customers, predict behaviors, and optimize outcomes. 

Successful AI implementation requires strategies that mitigate potential technical, operational, and strategic risks. Many enterprise organizations are already creating centralized AI committees or councils to guide their organization to the AI-first enterprise. These AI councils are working to mitigate risk across several key areas.

Revenue leaders are confronted with having to debunk common misconceptions that have created confusion and misunderstanding about AI among their peers and teams. These are the most common myths and their realities to equip CROs for these conversations.

Every C-suite meeting, every board room–the AI race is on.