The road to success in sales is paved with a Point of View (POV).
It’s the reason that every sales framework begins with the creation of a POV that informs every step of the process, and is refined throughout.
In an ideal world, the POV is used by everyone that touches an account to drive home a single unified message of value to the customer: a message that is powerful, consistent, and tailored to their unique situation.
A message that shows them a path to a future worth investing in with both their time and money.
From marketing to sales to post sales, the POV orchestrates the intricate symphony of a sales cycle from first touch to expansion. And in the age of AI, your POV becomes the critical piece of infrastructure that orchestrates the hundreds or thousands of agents working on your organization’s behalf.
Without a unified POV, your people show up disjointed, and your offerings sound like commodities. Without a unified POV, your agents will only serve to magnify that challenge.
In today’s world, POVs rarely exist in the form they should: because they’re challenging to create once, difficult to create at scale, and impossible to keep updated. The world moves fast, and the moment your POV is built, it’s likely out of date.
To build and create deeply researched POVs for all of your accounts would take a seller more time than there is in a year.
Solving POVs at scale for your people creates instant competitive advantage. Solving it for the AI era is existential to survival.
This is why we built Poggio: the AI-powered Account Intelligence platform that arms GTM teams—people + AI agents—with always-current, always-relevant exec-level POVs so that you show up smarter than competitors & win.
Drawing from thousands of sources, Poggio synthesizes data into intelligence, delivering a concise view of every customer, their priorities, and how you uniquely solve them. Poggio applies your frameworks and messaging to enable your entire team to speak in the customer’s language, lead with value, and attach to their top priority—so they buy your solution now.
Infinitely extensible, Poggio’s intelligence and POVs flow wherever needed throughout the organization—to your people + agents working in sales, marketing, or post-sales, and to the systems where they’re needed: from Salesforce to your warehouse to your Agent Platform.
Poggio POVs bring revenue into the intelligence age, aligning your people + agents to drive customer success and grow your business together.
